Abstract: Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
Abstract: Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your
customer relationship management (
CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional
CRM efforts for better, more meaningful
customer relationships.
PubDate: 4/27/2009 3:34:00 PM
Abstract: As one of the largest resource suppliers for Christian churches and bookstores in the United States, LifeWay Christian Resources needed a comprehensive corporate solution to facilitate effective internal communication and to better serve its vast and growing customer base. It needed a solution that was advanced and powerful, yet user-friendly and cost effective that would track customer interactions, analyze sales, track orders, store competitive data and deliver geo-demographic customer information. It needed to establish a customer-centric strategy built upon CRM's (Customer Relationship Management) premises for its call centers.
Abstract: This white paper introduces customer self-service and how using Surado Web Self-Service can increase customer satisfaction, reduce costs, and increase return on investments (ROI). The key is to understand your customer, your products and services, and the tools available to deliver service to maximize customer satisfaction and reduce customer service costs. This paper will discuss the various self-service options available, how to utilize best practices, delivery technology and how customer self-service is tied to the 'big picture' of customer relationship management (CRM).
Abstract: Companies implement a customer relationship management (CRM) system to balance increasing revenue, decreasing costs, while enhancing the customer experience. However, many implementations fail to do this. Companies, however, can meet these goals by implementing a customer-centric CRM. In this system, all business processes throughout the extended enterprise are optimized around customer life cycle care, which builds stronger relationships.
Abstract: The secret to finding opportunity and growth in a downturn lies in your customer base. Don’t struggle to find ways to cut costs. Learn how your organization can use customer-centric strategies and customer relationship management (CRM) tools to maximize the value and loyalty of your customer base, get insight into new areas of opportunity, and do more with less—so your company can succeed in times of economic uncertainty.
Abstract: In today’s competitive market, creating and maintaining successful customer relationships is vital. That’s why everyone involved with the customer must work together as a team. In most companies, sales, engineering, and marketing often use separate systems—causing communication gaps in customer support. Discover how sharing information through integrated customer relationship management (CRM) can help bridge those gaps.
Abstract: Do you spend all your time chasing new customers instead of taking care of the ones you already have? Most customer relationship management (CRM) projects focus on customer relationships but fail to address customer experience as a loyalty driver. In part two of a two-part series, learn about best practices recommended by customer experience management (CEM) experts, and how they can help you improve long-term loyalty.
Abstract: You can blame your sales people all you want, but if the lead data is bad, they’re not going to bring in business. You can blame your product managers for ineffective promotions, but if the target lists are redundant, the pitches fall on deaf ears. You can blame your customer service representatives for low satisfaction scores, but if customer data is missing, then no wonder the complaint resolution pipeline is backed up. Think it’s your customer resource management (CRM) system? Think again. It’s bad data, and it’s costing you millions. Request your copy of The Bottom Line on Bad Customer Data that delivers detailed advice from Jill Dyche, partner and co-founder of Baseline Consulting, about what you can do to address the impact of bad data on your company. The report gives you insight into how bad data is impacting your company and what you can do about it. How to identify where the bad data is and quantify its impact, and different approaches to determine the sources and causes of bad data are all offered in this paper.
Abstract: Lipstream, the company that provides voice enabled chat to Excite, also supplies Voice over IP software to eCRM vendors. Kana is the most recently announced CRM customer. Kana has voice enabled their RealTime offering to provide ecommerce sites a way to talk to their customers.
Abstract: The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle role in branding, corporate image, and customer lifetime value. Adopting a customer-centric culture has a direct impact on corporate financial viability.
Abstract: Many companies approach customer relationship management (CRM) software as an opportunity to save money via automation. While most CRM solutions offer powerful infrastructure benefits, approaching your new CRM tool with a focus on customer loyalty can earn you more repeat business. Learn about six ways your CRM solution can help your service agents personalize customer service—and maintain customer loyalty.
Abstract: Customer relationship management (CRM) is the first and foremost strategy and corporate philosophy that puts the customer at the center of business operations so as to increase profits by improving customer acquisition and retention. It involves identifying high-value customers and automating processes so that sales, marketing, and service efforts will be more efficient and effective. However, to ensure the success of a CRM initiative, upper management must have a clear vision and establish a customer-focused culture.
Abstract: Noble Trade, a wholesale distributor of industrial materials, lacked a customer relationship management (CRM) system. Customer data wasn’t organized, and customer activity history was being lost. To address these issues, managers selected Microsoft® Dynamics CRM Online as the company’s CRM solution. One of the benefits is better collaboration between sales and service, leading to increased customer satisfaction.
Abstract: With products increasingly becoming commodities, chief executive officers (CEOs) recognize that first-rate customer service is key to enhancing customer satisfaction. While revenue is flattening for many product businesses, service income is increasing. Find out how integrating business processes and customer relationship management (CRM) data can help you deliver new service offerings and improve the customer experience.
Abstract: Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
Abstract: Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions—meaning, customer data cannot be shared effectively and companies are prone to errors, delays, and needless paperwork. In the long run, this negatively impacts overall customer satisfaction in small to medium businesses (SMBS). Learn how front-to-back-office integration can help you address these issues.
Abstract: Customers today have high expectations of service levels. Many businesses have mistakenly assumed they can’t know customers personally because of the rapid pace of business. But with the right tools, you can gather details about your customers that help develop and maintain customer loyalty. Learn how basic customer relationship management (CRM) functionality can help you improve customer retention and acquisition.
Abstract: For increased revenues and improved profitability, customer data integration (CDI) should be a vital part of your business processes. CDI, unlike customer relationship management (CRM), can deliver a valuable single view of a customer, without necessitating yet another complex system needing vast technical and organizational effort. Learn about CDI’s core capabilities, and which style of CDI is your best match.
Abstract: Customer Relationship Management (CRM) systems are software systems that cover the range of interaction a company has with its current, or potential customers. Its functionality can include marketing automation, sales force automation, help desk, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria.